Privacy Policy

1. Who We Are

Southernwind is an online clothing store based in Switzerland, inspired by the spirit of former Yugoslavia. We sell clothing and accessories through our online store.

Contact: southernwindstore@outlook.com

2. What Data We Collect

When you shop with us or browse our website, we may collect: your name, email address, shipping address and phone number; payment information (processed securely by our payment provider — we never store card details); your order history and purchase details; device and browsing information such as your IP address, browser type, and pages visited.

3. Why We Collect Your Data

We use your data to process and fulfil your orders; to communicate about your order status and delivery; to improve our products and website experience; to comply with Swiss legal obligations; and to send marketing emails only with your explicit consent.

4. Legal Basis for Processing (FADP / GDPR)

Contract fulfilment — processing orders and arranging deliveries. Legal obligation — maintaining tax records as required by Swiss accounting law (10-year retention). Legitimate interest — fraud prevention and website security. Consent — marketing communications, which you may withdraw at any time.

5. Your Rights Under Swiss Law

Under the revised Swiss FADP (in force since 1 September 2023), you have the right to access the personal data we hold about you; request correction of inaccurate data; request deletion of your data; object to certain types of processing; and request data portability. To exercise any of these rights, email us at southernwindstore@outlook.com.

6. Data Retention

We retain your personal data only as long as necessary. Order and transaction data is kept for 10 years as required by Swiss accounting law. Marketing consent data is kept until you withdraw consent.

7. Data Sharing

We do not sell your personal data to third parties. We may share data with: shipping and logistics providers (solely for delivery purposes); payment processors (solely for transaction processing); and legal or regulatory authorities when required by applicable Swiss law.

8. Cookies

We use cookies to improve your browsing experience. Essential cookies are required for the website to function (e.g. your shopping cart). Analytics and marketing cookies are only used with your consent. You may manage cookie preferences in your browser settings at any time.

9. International Data Transfers

If we transfer personal data outside Switzerland or the European Economic Area, we ensure that adequate protections are in place in accordance with the FADP and applicable data protection law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always available on our website with the date of the most recent update.